I can’t tell you how often I go back and forth with the thought of either being a niche or lifestyle blogger. The difference is that niche blogs are focused on providing you with one service or expertise. A lifestyle blog consist of a variety of topics, personal stories, and a variety of expertise. Many blog experts consider niche blogging better for monetizing and popularity. While I think niche blogging has its advantages, lifestyle blogging can also give you a variety of monetizing opportunities; they just might have to come from outside of blogging! It will make for a tougher playing field, but nothing worth doing is ever easy!
I’m not one to follow any type of hype. I’ve marched to the beat of my own drum since I was a little girl. That’s not about to change anytime soon! Some bloggers would cringe at the thought of changing their blog’s niche or not having a ‘niche’ at all…heck, I even cringe at myself sometimes, lol. When I first began blogging in 2011, my approach was holistic, as far as it would be ever-evolving with me. I’ve always considered myself a lifestyle blogger. My life won’t always be the same, so why would my blog? I felt an abundance of confidence about remaining a lifestyle blogger after reading the article, The Best Way to Brand Yourself by Christine Hassler of “The Daily Love”. I shared the article on my blog’s Facebook Fan page yesterday. Hassler says, “Being real rules when it comes to creating trust and connection. In a way, we are all brands in how we present ourselves.” I love her ending quote in the article, “Authentic is sexy and leads to soulful success!”
I’m sure all my artsy, liberal Arts counter parts can relate to the concept of ‘no constraints’ when it comes to creativity. To run your blog like a business, you will need to find marketing practices that work for your blog or brand. There is an audience for most everything, the key is to find an audience that relates to YOU! Being your truly authentic self will bring forth the right audience. When it comes to making money, Niche blogging is not the only way a blogger can see dividends. As a lifestyle blogger, you have to get creative when it comes to bringing in the dough. For instance, if you’re good at SEO and marketing, teach a web course on it and have those interested pay for your services. If you’re good at makeup artistry, do product reviews on YouTube. The money will come along with free products. You don’t need to compromise your values, creativity, or goals to be successful at it. I’m looking for creative ways to make extra ends as we speak. Blogging alone won’t do it, and becoming a niche blogger is not an option for me. I’m not downing niche blogging, my purpose is to enlighten lifestyle bloggers of other money making opportunities as well as give insight as to why I’m not a niche blogger.
That being said, I will be conducting a survey about what type of content you’d like more of from me. My stats show that you all have been partial to my career and hair related posts. I’ve been researching a few survey forms and polls to plugin, so if you know of a good one to use, please let me know! I look forward to providing engaging content for you throughout the course of this year! It will be an interesting ride, and I hope you’ll ride with me! I plan to release the survey on Tuesday’s blog post.
Using your blog as a platform for other opportunities is the most preferred way of start-up marketing. I’ve heard this time and time again! If you’re going into any field that requires writing, hosting, public speaking, they usually want to see that you have a blog or website with a consistent fan base, so why not use your blog to do so?
Now it’s your turn. What are your thoughts on niche vs. lifestyle blogging? Do you make money off your blog? Do you desire to use your blog as a platform for other opportunities?